Using Different Kinds of Promotions and Giveaways

Small businesses, which usually have limited advertising budgets, often resort to unconventional methods to promote themselves.  Two of the most common types of “small business” methods are cross promotions and freebies, or giveaways.  Let’s take a look at each, along with some pros and cons.Cross PromotionsA cross promotion is leveraging the success or popularity of another business for your own good.  In a cross promotion, you work with another business to (hopefully) increase sales for both companies.  For example, you might offer free commercial color printing services from a commercial printer to any customer who buys a monthly subscription to your service.  Or you could offer free movie tickets to any customer who buys your new product. Either way, you are working with another company to promote sales.The benefits of cross promotions are obvious.  If you are able to work out a deal with an established and reputable business in the area, then you are on the right track.  Associating with a business that is already popular can significantly enhance the reputation of your company. It can be difficult for a new small business to establish itself in the minds of the customers, but partnering with a business that is already well entrenched can really moves that process along.There is a possible negative involved, however.  If the company you have partnered with has a serious problem at some point, and loses some of its luster, it could impact negatively on your own efforts.  This is not likely, and even if it did happen, the effects would probably not last long.  Still, the possibility is there and is worth noting.  If it were to happen, one way to help combat the negative effects is to actively promote your separation from the offending company.  You can do this by designing an attractive commercial color printing that extols your own company’s virtues and qualities, and distributing that to as many customers as possible.FreebiesGiveaways are another popular tactic used by startup small businesses.  In a giveaway, you literally give away one of your products, or some of your services, to customers in an attempt to increase profits or to establish an identity for yourself.  This is done in a variety of different ways.  You could offer a free one-hour massage in the hopes that customers who take advantage of it will be so pleased that they will come back for more.  You could give your customers a free ball cap for every two that they buy at regular price.Giveaways, if done properly, can enhance a company’s success, especially in its early stages.  If you have a quality product or service and are just trying to introduce it to people, a giveaway can help you achieve that goal rather quickly.  And if you are looking for cost effective advertising options, freebies are definitely an option you should consider.However, you must use giveaways sparingly, and with care.  Sometimes, freebies devalue your product.  In other words, giving something away for free can lead customers to consider that product to be cheap, even if it is not.  It becomes less valuable in the customer’s mind, which is certainly not a good thing.To avoid that problem, only give away a product for free if you pair it with another product that is already well established as a valuable item.  If you are giving away a free service, do not overdo it by offering so much that it devalues your work.  Basically, if you try to think like your customers, you will probably be fine.

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Why and How to Work with a Consultant



Why Work with a Consultant'

A good consultant provides specialist abilities and experience, innovative ideas, second opinions (reality checks), unbiased appraisals, and new approaches.

A good consultant will leave you with tools, plans, and materials, and will transfer knowledge and resources to help you use them.

Avoid making mistakes and wasting time and resources. A small investment and timely, professional advice can mean savings and increased revenues in the future.

Adding the services of a consultant can make a difference when time or human resource constraints would otherwise mean a lost revenue, market, promotion, or funding opportunity.

Know your limitations and expect a consultant to know theirs. You may have someone on staff who will volunteer to create advertisements, a website, or a marketing plan—but if they aren't truly qualified, you could be paying later to undo damage or make up for missed opportunities. A good consultant will also refer you to other specialists or obtain the services of subcontractors when they need to complement their own expertise.

You are uniquely qualified to handle many aspects of your own business. Hiring a specialist, when necessary, can free you to do what you do best and make the most of your resources.
How to Work with a Consultant

Find a specialist with experience in your industry!

Get to know the consultant(s) and work together informally to help them prepare a proposal that addresses your objectives. You can often get some good, free assistance in clarifying these objectives.

Don't waste the consultant's time if you aren't serious about evaluating their proposal, and don't seek so many proposals that none of the consultants who respond have a good chance to be hired (You should generally keep the number of applicants in the running to four or fewer). Do expect the consultants to ask good questions and learn about your business. Avoid consultants who say they have immediate solutions or feel ready to talk about details, design, technology, or implementation before they have begun to understand your business and objectives—look for a careful approach!

Clarify your specific goals and larger objectives, and state these in writing to the consultant when you request their proposal. Remain flexible about these goals, since you are paying for the advice of the consultant about these matters—perhaps some of your goals could be refined or modified!

Prepare a rough budget range for the consultant. A good consultant will not simply bid the maximum amount, but should give you a few price options depending on the scope of their services. They will tell you if the budget is truly unrealistic and can help you re-evaluate your objectives or propose dividing the project over multiple phases. Maintaining an open dialogue about budgets and prices is preferable to developing an adversarial relationship during the bidding phase, which can lead to misunderstandings, wasted resources, and poor outcomes for the project.

Remember to include your own monetary and human resource costs in your internal budget estimate. Also allow for any costs associated with materials, transportation, or other expenses that a consultant may need to pass on to you. Clarify how expenses will be handled.

Clarify the timeline for the project. Remain flexible about the deadline, if possible, and realize that a fast-approaching deadline may impact the price quoted by the consultant. Expect the consultant to prepare a project outline that meets this timeline. Realize that it is not uncommon for a project with an unrealistically short deadline to end up being finished long after the same project would have been if you had allowed an extra few days or weeks from the start.

Sign a written contract with the consultant. This can often be as simple as signatures on the proposal submitted by the consultant, if all important matters were covered in that document.

Establish a project manager or producer to be the main contact for the consultant and to be responsible for all major decisions. Make sure this person has the knowledge and authority to make decisions and allocate necessary resources. The consultant should also assign one person from their staff who will have final responsibility for decisions and will handle most communication with you.

Maintain regular communication during the project, between project managers/producers on your staff and the consultant's. Expect to be shown incremental progress and to be asked to give your approval at major project milestones. Make sure you formalize these important decisions in writing—these milestones and approval areas should usually be agreed upon at the beginning of work. Do, however, trust your consultant and avoid micro-managing every detail and piece of work.

Before the project begins, agree upon cost and deadline implications of any change requests made by you, or changes to the scope of work, should these be necessary. Change requests and "scope creep" are common causes for disagreement and strained relations between clients and customers—recognize that "minor changes" add up quickly and can sometimes make the project financially untenable for the consultant. Conversely, if both parties have communicated well, and been realistic in their objectives, you will often find that a good consultant will make an extra effort on something, just to make sure you are happy with their services.

If something does go wrong with the project and relations begin to be strained, agree to take a break from the work for a couple of days or more. It will often be far easier, afterward, for both parties to understand the other party's point of view, to reach compromise, to correct a misunderstanding in a way that is satisfactory to all, and to get back to work.

Finally, make sure you will know how to use (and update, where relevant) new materials, documents, and plans created by the contractor. Include resources for training in the budget.
In Conclusion

By following these guidelines, you should be well on your way to good results on your next project! While these may at first seem like a lot of unnecessary rules, or barriers to a speedy completion of your project, they will actually prepare for smooth and timely completion. It is much better to be clear about things from the start than to have to repeat work later; or worse, have a major disagreement which will strain relations and prove beneficial to neither party. There are many good consultants available who can bring specialist expertise and good management skills to your projects. A little extra help and relevant information might be a great investment in your future success. Best of luck with your work!

(Seattle, USA; August 2004)

Article Tags: Good Consultant, Make Sure



Selling consists of the steps taken to close a sale or to try and persuade a potential buyer to become a customer.  On the other hand, marketing by definition is to expose for sale in a market.

 

The foundation of marketing is really just made up of research.  The first step is to identify who your prospective buyers are.  Once you’ve done this, try to reach them by forming a ‘marketing message’.  This message should be aimed at connecting with the wants and needs of your potential customers.  Then you can seek out how to best get their attention with your products.  This is usually done through some type of advertising.  If this can be done successfully, your chances of making a sale will increase.

 

There are some amazing programs out there that will definitely put online marketing at an advantage over offline marketing methods.  One program can be used to find out what people are currently looking at or searching for online.  Another advantage is that online marketers are able to do market research through the use of search engines or key word searches, which will provide valuable insight.

 

One common element in marketing and selling is that there is a ‘pitch’.  For marketing purposes, the pitch is how well the marketing message is delivered.  If things were communicated just right, then the message can be delivered clearly in the means used to reach the potential customer.

 

Within the realm of selling, the process that is utilized most often is called overcoming objections.  This technique is more specific and detailed as it has a goal of assisting a possible customer to make a commitment to buy, whereas marketing should have the focus of revealing the likely objections that may exist.  It is these objections that might deter a potential buyer from making a sale.  So, the goal is to remove them from the mind of the customer.  This is much different than selling because the marketing research is used before the point of sale.

 

Some might consider marketing to be just a game of numbers, but there is actually much more to it than that.  One of the keys to success seems to be involved with knowing just how to reach potential buyers.  The successful marketers appear to have it in their nature to know just what to do and how to do it. 

 

Regardless of the methods used, an emphasis on the numbers within network marketing still exists.  Many marketers find it easy to believe that if the audience is big enough, sales will come automatically.  It can be easy to apply numbers to compensation models, but don’t get caught up in thinking this way.  Bigger numbers do not always equate a greater success.  Those who run their business this way will not often see any tangible rewards.

The important thing is that you have a good marketing plan and you are able to use your marketing message effectively.  Remember that the key to using a marketing message is that you want it to be seen by the right people at the right time.  Once you’ve established that, make sure your message is put in front of as many people as possible. 

 

 

 

 

 

Article Tags: Marketing Message

Is There and Easier Way than Wrtiting Articles



The following article covers a topic that has recently moved to center stage--at least it seems that way. If you've been thinking you need to know more about it, here's your opportunity.

Owning, running and maintaining an internet based business or a site needs articles. Plain and simple, every who has a site knows this. Even those who don’t have sites but are frequent internet users knows this as well. Articles quench the thirst for information and knowledge of the people. Plus, the articles provides many other benefits for the site.

The benefits that articles provide are putting a site high in the ranking in search results of keywords and keyword phrases that pertains or are relevant to his or her site. They also provide attraction to website visitors when they are appreciated and is linked to your site from another site or newsletter. Articles provide for the increase of the confidence and trust levels of customers to your site and company.

 Many articles are also beneficial to both company and its traffic. When the readers like the articles, they would tell more of their friends, family and peers and recommend your site to them, providing for a larger volume of traffic. You get bigger sales if your traffic trusts and believes in you. Your product or services would be much easier to sell when they know you know what you are doing and talking about.

So ok, we have established that articles are very important to a site and to business. Articles are crucial and to keep ahead in the game, a site must have an article, it is imperative. There is one dilemma though, not many people like writing articles.

Many website owners would rather spend their time on something else, and unless you’re a big time company, you don’t have the necessary resources to use on a pool of article writers. Plagiarism or copying of other articles is frowned upon and could easily get you into trouble, worst case scenario; a hefty fine and jail time.

So what are the other options'

Well, for starters if you hate writing articles and you can’t afford to hire people to write for you then don’t. Get free articles. The first place to look at for free articles is the public domain.  Here you won’t have problems with copyright infringement and the following penalties and fines if you get caught for plagiarism.

Public domain articles are articles freely given to the public for public use. You can do whatever you want with it. You can place it on your site, name it as yours, put it in a newsletter its you decision. Always remember though that you will have to choose articles that is very relevant to your site.

The downside to public domain articles is that since it is free for everybody, many of your competitors may have access to them as well. Since every site needs to be original and unique even though you have the same niche, this could be a predicament. You may also have to edit them a bit to place more keywords and keyword phrases to make them better.

Another way to get free articles is to allow other sites which has the same subject or topic as yours to submit articles to your site. This would be only to augment your existing content or else all your articles would be leading to other sites since these articles would have resource boxes with them that could link or direct the readers to their site. That’s why it is important to have your own articles; you cold use them to link your site to other sites as well.

But, to truly feel the impact of what a good article to you, go for original ones. There are many article writers who do part time and freelance article writing jobs that charges only minimal fees. You can get good articles that have all the keywords and keyword phrases you need and people are looking for.

The investment you made for these articles would be worthwhile because you could use them for all the benefits you could offer. You hold copyrights to them and you will be able to use them anyway you want. As your articles help you in building your business and your site, you will have more articles to write and maybe then you wont be having second thoughts about articles.

matthew faulkner / mattchip.blogspot

Hopefully the sections above have contributed to your understanding of article writing. Share your new understanding about article writing with others. They'll thank you for it.

Article Tags: Keyword Phrases, Free Articles, Other Sites, Articles Would, Article Writing

The casting name of Louis Vuitton is of beforehan

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